La Tire Case Study
Case Study: La Tire Maple Syrup at Vietnam Food Expo
Client: La Tire – Premium Maple Syrup Brand
Project Scope: La Tire, a distinguished maple syrup brand, participated in the Vietnam Food Expo to showcase their premium products. They sought to create a strong visual presence at the event to engage visitors and boost brand awareness. The project involved:
- Capturing high-quality photos of the booth, products, and interactions.
- Creating short-form promotional videos highlighting key moments of the expo.
- Providing comprehensive video coverage of the 3-day event to encapsulate the brand’s presence and engagement.
Objectives:
- Visual Appeal: Produce captivating photos that reflect the brand’s premium quality and the vibrant atmosphere of the expo.
- Engagement: Create short-form promotional videos designed for social media platforms to draw attention and generate buzz.
- Comprehensive Coverage: Document the 3-day event, capturing the essence of La Tire’s involvement and interaction with expo visitors.
Execution:
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Pre-Event Planning:
- Detailed discussions with La Tire’s marketing team to understand their brand identity, key messages, and visual preferences.
- Planning a shot list focusing on product displays, booth aesthetics, and visitor engagement.
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Day 1 – Booth Setup & Opening:
- Captured the booth setup, showcasing the meticulous arrangement of La Tire products.
- Photographed the opening day buzz, highlighting the booth’s design and initial visitor interactions.
- Shot a short-form promo video to create immediate social media content, emphasizing the booth’s allure and inviting expo attendees to visit.
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Day 2 – Engagement & Interaction:
- Focused on capturing visitor interactions, product tastings, and discussions with potential clients.
- Produced a dynamic short-form video showcasing La Tire’s engagement with visitors, emphasizing the brand’s appeal and product quality.
- Conducted interviews with key brand representatives and satisfied visitors, adding a personal touch to the video content.
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Day 3 – Closing & Highlights:
- Photographed the closing day, capturing the final rush of visitors and the brand’s wrap-up activities.
- Created a highlight reel video summarizing the 3-day event, featuring the best moments and the brand’s key achievements at the expo.
- Delivered a series of edited photos that captured the energy, excitement, and premium quality of La Tire’s products and presence.
Results:
- The photos and videos received positive feedback from La Tire’s marketing team, enhancing their online presence and social media engagement.
- The content helped La Tire successfully showcase their brand at the Vietnam Food Expo, attracting new customers and business inquiries.
- The highlight reel video served as a valuable asset for future marketing campaigns and presentations.
Conclusion
This project exemplifies the power of strategic visual content in enhancing brand visibility and engagement. By aligning the visuals with La Tire’s brand identity and the vibrant atmosphere of the Vietnam Food Expo, the project successfully met the client’s objectives and delivered impactful results.
Client Feedback:
Alard Production stood out from the crowd as being a rare creative and professional hire. They required only a minimum of guidance to understand the objective, which I value. While at the event, the videographer blended in and captured the essence what it was. I was very pleased with the final product and it was delivered on time. Bravo!
WILLIAM FINN
Fouder La Tire
