Embark Project Case Study

Objectives:

To create a compelling video that showcases the integration between Turkish and Syrian talents in the Turkish market.

Overview

The Embark project aimed to highlight the potential of collaboration between Turkish and Syrian professionals within the Turkish market. This initiative sought to bridge gaps, promote inclusivity, and demonstrate the shared value both communities bring to the local economy. As the project’s videographer and coordinator, my role was to capture the essence of this integration through a carefully crafted video that tells the story of participants from both sides.

Challenges

• Cultural Sensitivity: Ensuring that the video accurately reflected both Turkish and Syrian cultures while promoting a message of unity.
• Coordination: Managing schedules and communications between the project owner and participants was key to keeping the project on track.
• Authenticity: Capturing authentic interactions between Turkish and Syrian talents was critical to highlighting their collaborative success in the marketplace.

Approach

1. Initial Consultation: I worked closely with the project owner to understand the core message and desired outcomes. This involved multiple meetings to align on vision, tone, and key messages.

2. Participant Coordination: I coordinated with participants, ensuring their stories were captured in a natural and engaging way. This included interviews, on-site shoots, and interaction filming in professional environments.

3. Video Production: The video was designed to follow a narrative structure, showcasing the journey of integration. 

   • Interviews: With both Turkish and Syrian professionals to give personal insights into their experiences.
   • B-Roll Footage: Showcasing the workplace interactions and contributions made by both sides.
   • Editing: The final product was edited to blend compelling storytelling with visual engagement, highlighting the benefits of collaboration.