Cacoon Rooftop Case Study
Case Study: Cacoon Rooftop - Promo and New Year Event Video Production
Client Overview
Cacoon Rooftop is a popular rooftop venue known for its stunning views, vibrant atmosphere, and lively events. The venue wanted to elevate its brand presence by showcasing its unique ambiance and event offerings through professional video production and photography.
First Project
Promo Video: Create an engaging promo video to capture the essence of Cacoon Rooftop, highlighting its breathtaking views, dynamic atmosphere, and key features to attract more visitors and event bookings.
Second Project
- New Year Event Video: Produce a captivating video of the New Year’s Eve event, showcasing the excitement, decor, performances, and guest interactions to be used for future promotions.
- Event Photography: Capture high-quality photos during the New Year event, focusing on candid moments, key highlights, and the overall ambiance.
Approach:
Pre-Production Planning:
- Met with the Cacoon Rooftop team to understand their vision, brand identity, and target audience.
- Developed a storyboard and shot list for the promo video, ensuring it aligned with the client’s goals.
- Coordinated with event organizers for seamless integration of video and photo capturing during the New Year event.
Video Production
Promo Video: Filmed various aspects of the rooftop venue, including the scenic views, guest experiences, and unique selling points. Used dynamic camera movements and lighting to enhance the visual appeal.
New Year Event Video: Captured the event’s energy, from the countdown and performances to guest interactions and festive decor. Incorporated both wide and close-up shots to provide a comprehensive view of the event.
Photography:
- Focused on capturing the vibrant energy of the New Year’s Eve event through candid shots and carefully composed images.
- Ensured a mix of wide-angle shots to highlight the venue’s ambiance and close-up shots of guests and details to convey the event’s atmosphere.
Post-Production:
- Edited the promo video with attention to pacing, music selection, and color grading to create a cohesive and engaging final product.
- The New Year event video was edited to reflect the excitement and joyful moments of the evening, with special emphasis on the countdown and key performances.
- Selected and edited photos to enhance their quality and ensure they aligned with Cacoon Rooftop’s brand aesthetics.
Results
- The promo video effectively captured the unique qualities of Cacoon Rooftop, contributing to increased engagement on social media platforms and interest in event bookings.
- The New Year event video was well-received by the client and guests, serving as a valuable asset for future promotional efforts.
- The event photos were used across Cacoon Rooftop’s marketing channels, enhancing their visual content and audience engagement.
- The New Year event video was well-received by the client and guests, serving as a valuable asset for future promotional efforts.
Client Feedback:
