Pink Avocado Yoga
Case Study: Pink Avocado - Video Production & Storyboard Creation
Client: Pink Avocado
Project: Promotional Video Production
Services Provided: Storyboarding, Videography, Editing
Overview:
Pink Avocado (PA) is an online yoga and health coaching business dedicated to empowering clients through tailored wellness programs. The goal of this project was to create a video that conveys PA’s mission, vision, and unique approach to health and wellness. The video needed to be engaging, informative, and reflective of PA’s playful yet authentic brand personality.
Objectives:
- Mission & Vision: Clearly communicate PA’s commitment to improving clients’ lives through yoga and health coaching.
- Brand Personality: Showcase PA’s lightheartedness and authenticity while emphasizing their strong work ethic and dedication to client success.
- Service Breakdown: Highlight the dual branches of the business—yoga and health coaching—and the specific disciplines within each.
Approach:
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Storyboarding: We started by developing a detailed storyboard that outlined the narrative flow of the video. The storyboard captured key elements of PA’s services and philosophy, ensuring the final product would effectively convey the brand’s values. The storyboard included:
- Introduction: A brief overview of PA, emphasizing the holistic approach to health and wellness.
- Service Highlights: A breakdown of health coaching services (e.g., sleep improvement, diet, stress management) and yoga practices (e.g., Hatha, Prenatal, Yin, Restorative).
- Client Interaction: Scenes showing client engagement, whether in-home, on location, or online.
- Closing Message: A call to action, encouraging viewers to take the next step in their wellness journey with PA.
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Videography: Filming took place in a variety of settings to showcase the flexibility of PA’s services. We used natural lighting and serene environments to reflect the calming and empowering nature of PA’s offerings. Footage included both group and one-on-one sessions, demonstrating the personalized approach PA takes with each client.
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Editing: Post-production was focused on creating a seamless and visually cohesive video. We integrated PA’s brand colors and fonts to maintain consistency with their overall brand identity. Subtle animations and transitions were added to enhance the flow, while voiceovers and background music were carefully selected to complement the video’s tone.
Results:
The final video successfully encapsulated Pink Avocado’s mission and vision, presenting their services in a way that was both engaging and informative. The video resonated with the target audience, leading to increased engagement and inquiries about PA’s offerings.
